• Eric Allam 
• Trigger 
• Trigger Open Source project 

• The biggest mistake small startup founders make by not exploring potential acquisitions.
• The role of ego in startups
• Product-market-fit
• Hiring entrepreneurial talent and why acqui-hiring is so big.
• The significance of branding beyond just marketing – how it builds trust, recognition, and demand.
• Sentry’s approach to branding, emphasizing authenticity, community, and accessibility.
• What DevTools can learn from Liquid Death and Porsche
• Why brand matters

• David Cramer's blog
• David Cramer on X
• Sentry

• How Raylib started as a teaching project to help art students learn programming through simple and intuitive function naming.
• The active community behind Raylib and how Ramon personally engages with new members, contributing to the project's growth.
• Why simplicity and not making assumptions about prior knowledge can create a strong foundation for both beginners and experienced developers.
• The benefits of using a low-level library like Raylib versus higher-level game engines like Unity, particularly for small indie games.
• Ramon's approach to managing his workload as a solo developer, emphasizing organization, automation, and using his own tools to build tools.
• His method of testing new tools by quickly launching them, observing market response, and iterating on the most successful ones.
• The importance of enjoying the process of building an open-source project rather than focusing solely on commercial success.

• Raylib (https://www.raylib.com/)
• Cat and Onion game (https://store.steampowered.com/app/2781210/CAT__ONION/)
• Raylib GitHub (https://github.com/raysan5/raylib)
• Raylib Discord (https://discord.gg/raylib)
• Raylib Subreddit (https://www.reddit.com/r/raylib/)
• Ramon's Tools (https://raylibtech.com/tools/)
  
  

• Designing dev tools with a focus on human experience.
• Taking on large technical projects and breaking them down into achievable steps.
• Open source sustainability and the role of financial support.
• The impossible goal of building a perfect human experience with software.
• Passion and hiring—why obsession with a topic often leads to the best hires.
• Using AI as a developer and why Mitchell considers AI tooling essential.
• The motivation behind Ghostty and the idea of "technical philanthropy."
• The vision for libghostty as a reusable terminal core for other applications.

• Ghostty (https://ghostty.org/)
• Mitchell Hashimoto on Twitter (https://twitter.com/mitchellh)
• Mitchell’s blog (https://mitchellh.com/)

• Laravel Forge (server provisioning/management)
• Laravel Vapor (serverless Laravel hosting with AWS)
• Laravel Envoyer (zero downtime PHP deployments)
• Laravel Nova (Laravel admin panel)

• The different challenges of bootstrapped and VC funded startups
• How the Laravel ecosystem became so entrepreneurial 
• Building products for the average joe developer
• The role of taste and craft in developer tools
• What Taylor and Adam Wathan learned from each other 
• Fear and Taylor's comparison with  Alex Honnold 

• Laravel  
• Taylor Otwell 
• Laravel Cloud 
• Open jobs at Laravel 
• Adam Wathan 

• The importance of deeply understanding the problem you're solving by talking to developers directly, as emphasized by Adam Frankl.
• Ant Wilson's advice on experimenting with different go-to-market strategies and channels rather than relying on conventional wisdom. 
• Zeno Rocha's emphasis on the importance of the last mile—packaging and presentation. He shares how spending more time on documentation and onboarding materials helped his open-source project gain massive traction.
• Gonto's perspective that "it's better to be different than better," and how creativity, uniqueness, and understanding developer habits are key to successful marketing.
• My personal reflections on overcoming fear and discomfort in go-to-market efforts.

• Two Key Questions for License Selection
• What are the benefits of permissive licenses?
• What are the main licenses?
• Why shouldn’t you write your own (open source) license?
• What is Copyleft?
• Post Open Source" Movement

• Eric Allam - https://x.com/maverickdotdev 
• Matt Aitken - https://x.com/mattaitken
• Trigger.dev https://trigger.dev/
• JSON Hero https://jsonhero.io/ 

• MIT License https://en.wikipedia.org/wiki/MIT_License - Matt’s “most permissive license”
• Apache-2 https://en.wikipedia.org/wiki/Apache_License - “Like MIT but with trademarks”
• FSL / Fair Source License https://fair.io/ - created by Sentry
• Heather Meeker - Open Source Licencing expert https://www.linkedin.com/in/heathermeeker/ 
• A practical guide to Open Source Licencing https://www.amazon.co.uk/Open-Source-Business-Practical-Licensing/dp/1544737645 

• Sentry https://sentry.io/welcome/ 
• Redis https://redis.io/ 
• Valkey https://valkey.io/ 
• Clickhouse https://clickhouse.com/ 
• Background to Continue.dev and PearAI https://techcrunch.com/2024/09/30/y-combinator-is-being-criticized-after-it-backed-an-ai-startup-that-admits-it-basically-cloned-another-ai-startup/ 

• How to communicate the benefits of Open Source to non-developers
• How Ghost manages to align open source and money making
• John's thoughts on the Automattic/Wordpress drama
• Advantages and disadvantages of VC funding and open source
• What would John do with VC dollars

• Ghost https://ghost.org/
• John's website https://john.onolan.org/
• The WordPress vs. WP Engine drama, explained https://techcrunch.com/2024/11/07/wordpress-vs-wp-engine-drama-explained/ 
• Indie Hackers podcast https://www.indiehackers.com/podcast/139-john-onolan-of-ghost
• Cursor cursor.com
• Ben Thompson's blog https://stratechery.com/

• How Homebrew can trace its origins to a pub in London
• How Apple actually work with Homebrew
• How Homebrew managed to grow and scale up
• How Workbrew are avoiding misaligned incentives so common in open source

• Mike McQuaid https://mikemcquaid.com/
• John Britton https://johndbritton.com/
• Workbrew https://workbrew.com/

• Open source can significantly enhance hiring opportunities.
• Building a strong brand requires understanding your audience.
• Open source provides a competitive edge against incumbents.
• The importance of stability and security for enterprise clients.
• Time in the market builds trust with potential customers.

• Supabase https://supabase.com/
• Ant Wilson's Twitter https://x.com/antwilson
• pgvector https://supabase.com/docs/guides/database/extensions/pgvector  
• Greg Richardson https://x.com/ggrdson
• Previous episode with Ant https://podcast.scalingdevtools.com/episodes/product-market-fit-is-one-pivot-away-with-ant-wilson-founder-of-supabase

• If a conversation scares you, it's probably necessary.
• Engineering leaders focus on business goals, not just technology.
• Conferences can be a great way to connect with potential customers.
• Building relationships at events can lead to long-term success.
• Frameworks can be constraining; focus on user empathy instead.
• Understanding user needs is crucial for product development.
• Articulating the 'why' can enhance customer connection.
• Maintaining focus on your mission is key to success.
• Finding a deeper mission can drive your startup forward.
• The journey of building a startup is often unclear at the beginning.

• WorkOS https://workos.com/
• Michael's Twitter https://x.com/grinich 
• ELC https://sfelc.com/ 
• Crossing the Enterprise Chasm Podcast https://workos.com/podcast
• Start With Why https://simonsinek.com/books/start-with-why/
• AWS reinvent https://reinvent.awsevents.com/ 

• Vlad - https://www.linkedin.com/in/vmatsiiako/
• Infisical - https://infisical.com/

• Life as an open source maintainer.
• How the JavaScript ecosystem is different to other developer ecosystems.
• The importance of dogfooding.
• The power of DHH.
• Why obsessing over one problem eventually leads to great results
• Should DevTools start podcasts and how?

• devtools.fm - https://www.devtools.fm/
• Andrew's Twitter - https://x.com/HipsterSmoothie
• devtools.fm Twitter - https://x.com/DevtoolsFM
• Interview with DHH https://www.youtube.com/watch?v=rEZNbM4MUdo
• Interview with Evan You https://www.youtube.com/watch?v=ycuYlzuBqcA
• Interview with Richard Harris https://www.devtools.fm/episode/15

• There are many ways to open source success
• When open source is a good strategy and when it isn't
• Why open source projects usually need time to brew
• How to know if your project is venture scale
• Why Robby believes in the Open Source model
• Robby is working on a highly mysterious new thing 👀

• Their initial plan to build a consultancy and how it morphed into a product to solve their customer's needs
• How open source works as a strategy
• Bringing software engineering tools to the BI domain
• How they reach their users
• How they partner with bigger organizations

• Lightdash https://www.lightdash.com/
• Lightdash GitHub https://github.com/lightdash/lightdash
• Hamzah's Twitter https://x.com/hamzahc1

• How PostHog hire
• His approach to one-on-one meetings
• The role of engineers in product development
• The impact of open source projects on PostHog's success
• A surprising secret to success (fun)
• Importance of listening to developers

• James's Twitter https://x.com/james406
• PostHog https://posthog.com/
• The Mental Workload of Hoovering https://jefhawkins.com/blog/mental-workload-of-hoovering
• Ray Dalio's Principles https://www.principles.com/  
• James's first interview https://podcast.scalingdevtools.com/episodes/working-with-enterprise-clients-with-james-hawkins 

• What changed since Jack worked with Digger
• How they pivoted four times to find PMF
• How do you know you have something
• OpenTofu & ThePrimeagen

• https://digger.dev/
• Igor - https://twitter.com/igorzij
• Utpal - https://twitter.com/NadigerUtpal

• Introduction to Tristan and Antoine. 0:00
• How did they get started in cybersecurity? 4:35
• How did you get your first few customers? 9:49
• Challenges from a product and tech point of view. 13:57
• Challenges of integration into the development process. 18:10
• How to find the right team? 22:55

• Escape.tech https://escape.tech/?utm_source=youtube&utm_medium=social&utm_campaign=devtools-podcast
• Tristan's Twitter - https://twitter.com/TristanKalos
• Antoine's Twitter - https://twitter.com/iCarossio

• What Is SST? 0:00
  • The theory in January was to make content that has nothing to do with SST and still convert people. Dax validated the theory within the first hour.
  • Dax tells us a little bit about SST, a framework for building applications on AWS, and how it works.
• The importance of marketing and content. 2:42
  • The focus now has to be on marketing. 
  • The top of the funnel is when someone has no idea who you are.
• Pitching the idea to his boss. 5:16
  • Dax pitched the idea and Fred Schott was immediately down. He spent a day just watching every single episode of Between Two Ferns and wrote down all the patterns of jokes.
  • He learned a lot from the first one, and is doing another one today at 230.
• How much goes into the show? 8:04
  • The original show is fully done and edits, and that is true of the one that video was made. The video was not close to what actually happened, but it was his response to the video.
  • The original is very specific and it's funny how specific the jokes are.
• The importance of having a unique angle. 10:40
  • For most companies, announcing an integration is not the most exciting thing to announce.
  • The bar is incredibly low, and the expectations are super low.
• Invest more in marketing and content. 12:35
  • They are looking to hire a comedian or someone who makes good content on YouTube.
  • They are planning a series A, and are looking for people who are talented and can help them.
• Educational vs entertaining content. 14:57
  • The only way to capture someone like you is through a different angle.
  • The theory in January was to make content that has nothing to do with SST and still convert people into trying out SST.
  • Finding an angle that is genuine for yourself.
• How he got over the hump of clickbait. 17:54
  • He went through the same hump that everyone goes through when trying to publish content on youtube.
  • He was sent a video by a guy who was very successful on youtube and he was explaining why he does what he does.
• The importance of having a good content. 20:51
  • Youtube is an amazing place. People will watch it if it's good.
• Marketing is a huge lever. 23:20
  • They are a very small company. They are able to do a lot given their small size and they are going to continue to be a small company, so they need to find ways to find leverage anywhere they can.
  • They are excited about what they can invest in.
  • Dax would love to work with someone who is good at filmmaking and editing to keep it engaging and keep it fun. He also thinks about shows that are authentic.
  • Key takeaways for anyone listening, remember that if you're building a company you do need to do marketing.

Brian Douglas - or bdougie - is the founder of OpenSauced - an open source intelligence tool. Brian was previously Developer Experience Lead at Netlify and Director of Developer Advocacy at GitHub

• Every engineer is an advocate. 0:00
• Joining GitHub with a 30/60/90 plan. 1:17
• What was the goal when you joined Netlify? 3:16
• How to get started with bootcamps. 7:53
• What are the top projects in open source? 10:52
• The bottom up strategy for adoption at GitHub. 15:22
• Netlify’s Aha moment. 21:19
• How do you get started in reaching out to community and consistently? 25:57

• https://opensauced.pizza/ 
• https://twitter.com/bdougieYO

• Finding a problem to work on 
• What are some of the features that will be free and open source?
• What’s the difference between a commercial and a free service?
• The most important thing is that we’re building something that will be useful
• How to get into the minds of computer vision developers
• Why build in Rust

• What is Astro and what is it doing? 0:00
  • Fred introduces himself and talks about astro.
  • Fred explains what astro is and what it does.
• What’s changed in the web over the last 10 years. 2:20
  • The last decade has been defined by full stack javascript.
  • Astro is a server-first HTML rendering.
• Astro’s unique model of building an open source company. 4:51
  • Building a sustainable company around an open source project.
  • The astro technology company model.
  • How Fred got started in open source.
  • What Fred worked on before astro.
  • How Fred got started in open source software.
• Pika was the first project that I really sunk my teeth into. 11:15
  • Pika was the first project Fred really sunk his teeth into.
  • Building snowpack and
• Why is it so bad to create a slack channel for your open source project? 14:00
  • Stop creating slack communities for open source projects.
  • The importance of community
• What it’s like at the beginning of an open source project. 16:26
  • The first users are essential for an early-stage open source project.
  • The power of responding quickly to feedback from the community.
  • The first version of astro
  • The spirit of open source and the importance of licencing code.
• The importance of having fun working on something that’s your own. 22:29
  • The drive to just build it.
  • The importance of having fun working on free software.
  • The psychology of over-architecture.
• The importance of dog-fooding and how to use it. 26:13
  • Dog fooding projects, how to build a tool for someone to use by seeing what they are doing.
• How do you get people to use the tool if they’re not already using it? 29:16
  • Finding a real use case for snowpack.
  • How to approach feedback from users.
  • Using a Github repo to test new changes.
  • Prioritising what to work on.
  • Death by 1000 paper cuts.
  • The importance of listening to users for feedback.

• Fred's Twitter https://twitter.com/FredKSchott
• Astro https://astro.build/
• Snowpack https://www.snowpack.dev/
• 5 Things I Learned Building Snowpack to 20,000 Stars https://dev.to/fredkschott/5-things-i-learned-while-building-snowpack-to-20-000-stars-b9d
• 6 More Things I Learned Building Snowpack to 20,000 Stars (Part 2)
  https://dev.to/fredkschott/5-more-things-i-learned-building-snowpack-to-20-000-stars-5dc9

• How SigNoz has grown to 12k stars
• How did you get started with the open source model? 
  • And have there been any teething challenges. 
  • Apart from growth, have there been any other benefits?
• What is the path to monetization (question from Utpal Nadiger)?
• Could you talk about your technical writer program? 

• SigNoz https://signoz.io/
• Pranay's Twitter https://twitter.com/pranay01?s=20

• Uffizzi
• Josh's Twitter

• Crossing the chasm by Geoffrey Moore
• Airbyte
• Netlify Auth Library
• Wardley map
• Strategy Letter V by Joel Spolsky
• The hardest working graphic in software
• 10x-ing Svelte (Svelte Summit 2022 Talk Notes)

• Twitter
• swyx
• DX Tips
• AI writing
• Learninpublic.org
• Intro to tech strategy

• Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
• First time founders obsess about products and second-time founders obsess about distribution.
• At the beginning, focus-in on one offering - have conviction in who your users are
• Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
• You should be picking industries and companies with a strong chance of success

• An introduction to Wasp
• The Wasp journey so far
• The ups and the downs
• Having conviction
• Reviewing progress
• Communication with users
• Reaching Junior Developers
• What advice would you give?

• Twitter: @MatijaSosic
• Blog: https://wasp-lang.dev/blog
• https://wasp-lang.dev/

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

• An introduction to BoxyHQ
• Getting BoxyHQ out there in the world
• The BoxyHQ Open Source model
• What developers want
• Progression and growth
• Content update
• Content distribution
• Keeping an eye out on Twitter terms

• Twitter: @boxyhq
• GitHub: https://github.com/boxyhq
• https://boxyhq.com/

• Marketing at Zigi
• The market and users
• Learning the right language
• Understanding the developer
• The importance of marketing plans

• Zivit's Linkedin 
• Zigi's Linkedin
• https://www.zigi.ai/

• PostHog - implement without ever getting up from your desk
• How PostHog have cracked being bold and transparent
• Small cross-functional teams at PostHog
• Two people in Sales > $100Million of revenue
• Working with enterprise clients

• @james406
• https://posthog.com/
• The handbook - https://posthog.com/handbook

• An introduction to Plural and it’s growth
• Distributing content
• Why startups under distribute content
• Using metrics to help define if something should be pursued
• How to decide on a compelling piece of content
• Leveraging open source communities to drive growth
• Content agency Vs In-house

• https://www.plural.sh/
• https://www.linkedin.com/in/bgubitosa/

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

• An introduction to Encore's Go framework
• What drove André to create Encore and where he found his conviction from frustration
• Problems faced by experienced backend developers
• Obtaining your first customers who immediately get it
• Focusing on content to bring developers to you
• Sales at Encore - tailoring everything to what is important to customers 
• Building technical trust - can you trust it will do what I want?
• Building business trust with open source

• Twitter: @_eandre
• https://encore.dev/

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

• What is happening in the market right now?
• Critical path for developers
• What can devtools do to make themselves more critical?
• Understanding your landscape
• What are the good founders doing? Gitpod example
• Why Megan invested in Novu
• What Megan is looking for in devtools

• Twitter: @meganreyno
• https://crane.vc/

• Gitpod - open source remote developer collaboration
• Gitpod // Factorial case study
• Novu - open source notification infrastructure
• Encore - backend development engine
• Firebase - backend as a service
• Supabase (open source alternative to firebase)
• Posthog (open source alternative to mixpanel)

• The  story, Nrwl, and Nx?
• Solve the problems you see
• Open source business model
• How Nx got to 2million downloads per week 
• Hiring for growth
• Taking over an existing open source proejct

• Twitter: @juristr
• https://nrwl.io/
• https://nx.dev/
• https://www.youtube.com/c/Nrwl_io
• https://nx.dev/conf