Newsletter

One email a week with specific things you can use to grow your DevTool.

Grok DevTools marketing. One email at a time.

One email a week with specific things you can use to grow your DevTool.

Four big lessons from 120 DevTools interviews

This week I released the 120th episode and here are four lessons that really stood out and changed the way I think about DevTools startups: 1. Be an expert on the problem, not the solution (via Adam F

Read →

Prioritization transformed Prisma's community

In December, Prisma - an ORM for Node.js and TypeScript - had 3,300+ open issues. And Prisma acknowledged things weren't great with how they handled these issues: "we’ve faced challenges in governance

Read →

Is DevRel over?

Is DevRel over? Is it more needed than ever? Or, is it somewhere in between? This week I interviewed "Danger" Keith Casey from Pangea. Previously at elite DevTools, Okta, ngrok and Twilio Keith wrote

Read →

Lessons from Adam Frankl's DevTool course

For the last couple months I've been doing Adam Frankl's Developer Facing Startup course with my own project: StreamPot. It's a 12 week course. Adam delivers content and then gives assignments. You al

Read →

Knowing when to email developers

When I worked as a salaried developer I didn't even check my inbox. It's hard to email developers. ​Angelo from Railway started experimenting with sales emails: We got a 0.3% response rate for custome

Read →

It's easy to copy

It's easy to copy. Copying is a shortcut. I do it all the time. But the trouble is, if we just copy, we are boring. And no one cares. This week's episode is with Greptile founder Daksh Gupta. ​ He cau

Read →

Pydantic & Braintrust

This week we have two episodes (Black Friday deal woo!) ​Samuel Colvin - the creator of Pydantic - the most popular data validation library for Python. Used by basically everyone (Anthropic, OpenAI, M

Read →

Founders guide to Open Source Licenses

There are more and more Open Source DevTools startups. I’ve interviewed dozens. But I am still confused about open source licenses. So I decided to ask questions to two people who actually understand

Read →

Ghost: Open Source, Non-profit and $7.2m ARR

John O'Nolan is the founder of Ghost, a publishing platform that's grown to $7.2M+ in revenue while tearing up the startup playbook. John was once WordPress.org's VP of Design (a voluntary role) and h

Read →

100 episode takeaways + ZIRP DevRel

I just hit 100 episodes of Scaling DevTools. It feels symbolic for me because of this Mr Beast quote I read early on. "If you are just getting started on YouTube, do not expect to pull any type of vie

Read →

How does OSS make money?

One of the things I get asked a lot is "How do open source projects make money"? And this week I chatted with Vlad Matsiiako from Infisical - an open source secrets management tool. So I decided to de

Read →

Pivoting an established DevTool

This is my first newsletter for a while, hello! I just interviewed DevCycle - they made a huge pivot even though they had a big set of customers. What I admire most about them is that they are doing f

Read →

API Management Tools and Zuplo

Josh Twist - the founder of Zuplo, an API Management tool aiming to give you a Stripe-like API experience out-the-box. The API Management tools space is pretty interesting, so this week we're covering

Read →