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Episode 12954:19
David Cramer, founder of Sentry - why you should consider M&A
David Cramer, co-founder of Sentry talks M&As and why they should be utilized more when you don’t achieve huge success. Plus we talk about the importance of good branding.
We discuss:
- The biggest mistake small startup founders make by not exploring potential acquisitions.
- The role of ego in startups
- Product-market-fit
- Hiring entrepreneurial talent and why acqui-hiring is so big.
- The significance of branding beyond just marketing – how it builds trust, recognition, and demand.
- Sentry’s approach to branding, emphasizing authenticity, community, and accessibility.
- What DevTools can learn from Liquid Death and Porsche
- Why brand matters
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. https://workos.com/
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