Lessons from 100+ DevTool founders
DevTools successes, failures and stories in a free weekly email and podcast.
Grok DevTools marketing. One email at a time.
One email a week with specific things you can use to grow your DevTool.
"Recommend for anyone building a devtools startup." — Marty Pitt, Founder of Orbital





“Scaling DevTools, especially the DevRel and marketing episodes, helped me 3x our revenue this year.”

Sahand Seifi
Co-Founder of NotificationAPI
“The episode with Supabase founder Ant Wilson changed the way I think about marketing at Joyfill.”

John Pagley
Co-Founder of Joyfill
“I've loved peeking behind the homepage of companies I admire. I'm listening for inspiration, education, and for a sense of community.”

Marty Pitt
Founder of Orbital
Latest Episodes
All episodes →Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
Charity Majors on AI, Observability, and the Future of Software
Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)
Matt Aitken from Trigger.dev @ AIE
Lawrence Jones from Incident.io @ AIE Europe: building an AI SRE
Grok DevTools marketing. One email at a time.
One email a week with specific things you can use to grow your DevTool.