Community

Building and nurturing developer communities that drive growth.

64:07Episode 166

DevRel is unbelievably back - with swyx

In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges of uphill DevRel, the dynamics of the current AI investment bubble, and the new projects he is working on.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

   •  Uphill DevRel article
   •  DevRel is unbelievably back article
   •  Particle/wave duality article
   •  The Economics of Superstars
   •  AI Engineer conference videos
   •  Swyx's Linkedin

38:20Episode 157

Running Events with Matt Carey from AI Demo Days

Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons!

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  AI Demo Days
   •  Matt Carey's links

36:13Episode 153

Studying Lee Robinson, Cursor's new VP of Developer experience

Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education, marketing, and product development.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  Lee Robinson's blog
   •  Lee Robinson's X
   •  Peter Yang's interview
   •  swyx's interview
   •  Gonto on Scaling DevTools
   •  Developer Marketing Community

P.s. this is a new style of episode, let me know what you think. 
58:21Episode 152

Running hackathons, with Carter Rabasa from Langflow

Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  Carter's X
   •  Carter's LinkedIn
   •  Cascadia AI Hackathon (and Luma)
   •  AI Tinkerers
   •  Bolt Virtual Hackathon 
42:47Episode 145

Paul Copplestone, CEO of Supabase - don't kill your channel

Paul Copplestone is the CEO of Supabase, the Postgres development platform. He talks about the discipline needed to cross the enterprise chasm without isolating your original community.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
- Paul's LinkedIn
- Paul's X
- Paul's website
- Supabase
- Enterprise Sales vs Product-led Growth
- Friction logs
- Ant Wilson
- Multigres: Vitess for Postgres
 
51:36Episode 134

DevTools Marketing with Jason Lengstorf

This episode is a deep dive into DevTools marketing with Jason Lengstorf, founder of CodeTV.

Links:
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. 

32:57Episode 128

raylib founder Ramon Santamaria - #2 most popular open-source game-engine in the world

Ramon, creator of Raylib, joins us to discuss his journey from building an educational tool to establishing one of the most popular open-source game engines. As of February 2025, Raylib is the second most popular open-source game engine behind Godot, boasting 25,000 GitHub stars, 13,000 Discord community members, and over 8,000 subreddit members. Ramon has transitioned from lecturing and consulting to focusing on his paid tools built around Raylib.

We discuss:
  • How Raylib started as a teaching project to help art students learn programming through simple and intuitive function naming.
  • The active community behind Raylib and how Ramon personally engages with new members, contributing to the project's growth.
  • Why simplicity and not making assumptions about prior knowledge can create a strong foundation for both beginners and experienced developers.
  • The benefits of using a low-level library like Raylib versus higher-level game engines like Unity, particularly for small indie games.
  • Ramon's approach to managing his workload as a solo developer, emphasizing organization, automation, and using his own tools to build tools.
  • His method of testing new tools by quickly launching them, observing market response, and iterating on the most successful ones.
  • The importance of enjoying the process of building an open-source project rather than focusing solely on commercial success.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/

Links:
57:06Episode 124

Mitchell Hashimoto: Ghostty, libghostty & chasing the human experience

Mitchell Hashimoto - famously the founder of HashiCorp (creators of Terraform, Vault etc.) joins the show to discuss his latest open-source project, Ghostty, a modern terminal emulator. 

We discuss:
  • Designing dev tools with a focus on human experience.
  • Taking on large technical projects and breaking them down into achievable steps.
  • Open source sustainability and the role of financial support.
  • The impossible goal of building a perfect human experience with software.
  • Passion and hiring—why obsession with a topic often leads to the best hires.
  • Using AI as a developer and why Mitchell considers AI tooling essential.
  • The motivation behind Ghostty and the idea of "technical philanthropy."
  • The vision for libghostty as a reusable terminal core for other applications.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/

Links:
38:35Episode 121

Taylor Otwell - founder of Laravel

Taylor Otwell is the creator of the Laravel framework. Taylor has created numerous paid products that have generated millions, such as:
  • Laravel Forge (server provisioning/management)
  • Laravel Vapor (serverless Laravel hosting with AWS)
  • Laravel Envoyer (zero downtime PHP deployments)
  • Laravel Nova (Laravel admin panel)
In this interview, Taylor shares why he is now building Laravel Cloud - an infrastructure platform for Laravel apps and why Laravel Cloud needed VC funding.

We also cover:
  • The different challenges of bootstrapped and VC funded startups
  • How the Laravel ecosystem became so entrepreneurial 
  • Building products for the average joe developer
  • The role of taste and craft in developer tools
  • What Taylor and Adam Wathan learned from each other 
  • Fear and Taylor's comparison with  Alex Honnold 
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links: 
Chapters:
00:00 The Journey of Laravel's Creator
02:48 Transitioning from Bootstrap to VC Funding
06:10 Building Laravel Cloud: A New Challenge
09:04 The Shift in Company Structure and Culture
11:50 Maintaining Quality and Usability in Development
15:09 Community Impact and Collaboration
17:56 Craftsmanship and Design Philosophy
20:45 Navigating Growth and Market Needs
23:54 Advice for Aspiring DevTool Founders
26:48 Future Directions and Innovations in Laravel

Thank you to Michael Grinich for making this happen. Thank you to Ostap Brehin for introducing me to Laravel. Thank you to Hank Taylor for helping me prep.  
45:50Episode 119

Søren Bramer Schmidt - founder & CEO of Prisma

Søren Bramer Schmidt, co-founder and CEO of Prisma, joins us to discuss the journey of building one of the largest developer communities in DevTools. 

Søren shares how Prisma's deliberate strategies have shaped its growth, feature prioritization, and the launch of new products like Prisma Postgres. 

We also explore the challenges of managing a vast user base and how Prisma is adapting to shifts in application development.

We discuss:
  • How intentional partnerships with educators and influencers fueled Prisma’s early growth.
  • Strategies to engage the GraphQL community and gain visibility on platforms like Hacker News.
  • Managing a large developer community while balancing innovation with stability.
  • The evolution from Graphcool to Prisma ORM, including lessons from early pivots.
  • Launching Prisma Postgres and how community feedback influenced its development.
  • Implementing a simple, usage-based pricing model and reducing infrastructure costs through self-hosting.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/

Links:
35:28Episode 110

The story of Pydantic and Logfire | Samuel Colvin

​Samuel Colvin​ - the creator of ​Pydantic​ - the most popular data validation library for Python. Used by literally everyone (Anthropic, OpenAI, Meta, NVIDIA, even the NSA). He shares the story behind his startup ​Logfire​ which just raised $12.5m from Sequoia.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Key takeaways:
- You can just build a different product to your open source project and leverage your brand
- Quality of product matters a LOT (if you can build a popular open source project, can probably build a quality paid product)
- Really helps to be part of a movement. Hard to predict but Pydantic benefited from two (types and LLMs)
- GitHub stars are a vanity metric compared to download numbers

Links:
- Pydantic
- Logfire
- Samuel Colvin

Chapters
00:00 The Genesis of Pydantic
02:46 The Evolution of Software Development
06:02 Building a Successful Open Source Library
08:52 The Impact of Community and Adoption
11:51 Metrics of Success in Open Source
15:08 Transitioning from Pydantic to LogFire
17:59 The Vision Behind LogFire
20:50 The Connection Between Pydantic and LogFire
24:05 Navigating the Challenges of Building a Startup
26:56 The Future of Observability and Databases

P.s. thanks to my friend Abeed for making the episode happen!
76:17Episode 103

Shawn Wang (swyx) - founder of smol.ai, Latent Space, AI Engineer, DX.tips

Shawn Wang (aka swyx) is the founder of smol.ai (AI news curation), and the cohost of Latent Space (popular AI Engineer podcast).

Plus, Shawn started the AI Engineer movement with his essay Rise of the AI Engineer and organized two incredible AI engineer conferences in the past twelve months - AI Engineer World's Fair and AI Engineer Summit

And Shawn has angel invested in DevTools like Airbyte, Railway, Supabase, Replay.io, Stackblitz, Flutterflow, Fireworks.ai while running the DevTools angels community.

Besides this, Shawn curates DX.tips (DevTools magazine) and in a past life wrote the Coding Career handbook, championed learn in public, cofounded Svelte Society and was previously Head of Developer Experience at Temporal, and a Developer Advocate at AWS and Netlify.

Also, before this, Shawn had a very successful career in investment banking, trading, building data pipelines and performing quantitate portfolio management. I think this brings him a very unique perspective - I've always admired his ability to zoom out and see the big picture and the trends.

Even though Shawn is now all-in on AI, he's still one of the go-to authorities on DevTools go-to-market.

As you can tell, Shawn is someone I deeply admire. So I'm glad he came back.

What we discuss:
  • Organizing the AI Engineer Conferences
  • Rise of the AI Engineer
  • Intentionality and principles (yes we even talk about Alcoholics Anonymous)
  • The AI CEO
  • Invisible deadlines
  • Ilya believing in AGI more than most people at OpenAI
  • Are developers going to be obsolete? 
  • Thor convinced swyx to invest in Supabase
  • Building DevTools that work well with LLMs
  • Angel investing in DevTools - why and how
  • Is DevRel dead?
  • How to hire DevRel
  • Why DX.tips exists
Links:
Check out the Enterprise Ready Conf from WorkOS https://enterprise-ready.com/
42:40Episode 100

Ant Wilson - Cofounder of Supabase (100th Episode!)

This is our 100th episode! 

And we're thrilled to welcome back fan favourite Ant Wilson - the cofounder and CTO of Supabase.

They discuss the evolution of Supabase, the importance of open source, and effective marketing strategies. 

Ant shares insights on community engagement, the significance of developer-centric branding, and the challenges of navigating the enterprise landscape. 

We also touch on the rise of AI and vector databases, emphasizing the power of open source in development. The conversation concludes with reflections on the journey and future aspirations.

Thank you to everyone who made it our 100th episode!

Takeaways
  • Open source can significantly enhance hiring opportunities.
  • Building a strong brand requires understanding your audience.
  • Open source provides a competitive edge against incumbents.
  • The importance of stability and security for enterprise clients.
  • Time in the market builds trust with potential customers.
Links
Keywords
open source, developer tools, marketing strategies, community engagement, AI, vector databases, enterprise solutions, product development, tech podcast
39:13Episode 99

Customer support for DevTools, with Nick Gomez from InKeep

Nick Gomez is the co-founder and CEO of InKeep. InKeep is an AI customer support tool focused on Developer Tools.

They discuss the importance of understanding developer needs, the role of AI in technical support, and how community engagement can enhance support efforts.

What we discuss
  • AI support for developer tools is different from traditional B2B SaaS support.
  • Developers often seek help through documentation and community forums.
  • Scaling technical support requires understanding the developer's tech stack.
  • Clear communication channels can improve support efficiency.
  • AI solutions must prioritize quality to build trust with users.
  • Community engagement can help crowdsource support efforts.
  • Support teams should continuously improve documentation based on user inquiries.
  • 24/7 support can be achieved through AI tools.
  • Investing in customer relationships can lead to valuable insights and support.
  • Innovative tools are changing the landscape of developer support.
Links:
Keywords
AI support, developer tools, technical support, community engagement, customer investment, quality assurance, support team structure, 24/7 support, innovations in development
55:50Episode 97

Michael Grinich - founder & CEO of WorkOS

In this conversation, with Michael Grinich - founder and CEO of WorkOS. WorkOS helps you start selling to enterprise customers with just a few lines of code. 

We discuss the challenges and strategies of navigating tough conversations in a startup environment, the importance of understanding engineering leadership, and the role of empathy in user experience. 

The conversation covers the significance of conferences for startups, the necessity of articulating the 'why' behind a business, and the challenges faced by solo founders. The discussion also touches on decision-making processes, handling competition, and the future direction of WorkOS.
  • If a conversation scares you, it's probably necessary.
  • Engineering leaders focus on business goals, not just technology.
  • Conferences can be a great way to connect with potential customers.
  • Building relationships at events can lead to long-term success.
  • Frameworks can be constraining; focus on user empathy instead.
  • Understanding user needs is crucial for product development.
  • Articulating the 'why' can enhance customer connection.
  • Maintaining focus on your mission is key to success.
  • Finding a deeper mission can drive your startup forward.
  • The journey of building a startup is often unclear at the beginning.
Links:
45:27Episode 96

Clerk's Hockey Stick growth, with Colin Sidoti

In this episode, we're joined by returning guest Colin Sidoti - the cofounder and CEO of Clerk.

Clerk is a comprehensive user management platform. 

What we cover:
- The origin story and South Park Commons
- Clerk's dramatic growth since the first episode - what changed? What did they do right?
- 7% growth per week
- Tiny details that improve the developer experience
- How to you know if a change is better - watching people's faces as they try it
- The difficulties of bringing new joiners up to speed in a very high context environment
- Obsessions of founders
- Zuckerberg's obsession and South Park Commons talk
- Nick Parsons appreciation: why it's hard to hire good developer marketing people
- The uniqueness of marketing developer tools
- Buying a van and parking it outside YC
- Local marketing campaigns in San Francisco

Links:
- Clerk https://clerk.com/
- Colin's Twitter https://x.com/tweetsbycolin
- Nick Parsons' Twitter https://x.com/nickparsons
- Jakob's tweet https://x.com/jakeplusev/status/1827791946380877828
- Malte Ubl's blog https://www.industrialempathy.com/
- Zuck's talk at South Park Commons https://www.youtube.com/watch?v=02fBBoZa9l4

30:30Episode 95

David Mytton - Arcjet and console.dev

David is the CEO of Arcjet. Arcjet is a tool that helps developers protect their apps once they go into production. It offers Bot detection, rate limiting, email validation, attack protection, data redaction.

David is also the creator of the console.dev newsletter and podcast. It's where thousands of developers discover developer tools. 

In this episode we discuss how David thinks about creating content. Why he believes go-to-market is more difficult than product and how he works on creating great developer experience. 

Links:
- Arcjet https://arcjet.com/
- David Mytton - https://davidmytton.blog/
- Console https://console.dev/

AI DevTools hackathon this weekend in SF:
- Event page https://lu.ma/devtools-hackathon
- More info https://www.devtoolshackathon.com/
34:37Episode 93

Always be dogfooding, with Andrew Lisowski of devtools.fm

Andrew Lisowski is the cohost of devtools.fm. 

In this episode we talk about why Andrew started devtools.fm and what he's learned along the way. 
  • Life as an open source maintainer.
  • How the JavaScript ecosystem is different to other developer ecosystems.
  • The importance of dogfooding.
  • The power of DHH.
  • Why obsessing over one problem eventually leads to great results
  • Should DevTools start podcasts and how?
Links:
35:46Episode 76

Alex Bouchard from Hookdeck. Competition is a good sign

Alex Bouchard is the cofounder of Hookdeck. Hookdeck is an event gateway for asynchronous applications.

What we discuss:
- What is Hookdeck?
- Category vs pivot
- Gartner categories

Links:
- Alex: https://twitter.com/AlexBouchardd
- Hookdeck https://hookdeck.com/

This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
41:42Episode 73

Why developers trust Resend, with Zeno Rocha

Zeno Rocha is the founder of Resend. Zeno is also the founder of React Email.

Resend is a simple-to-use email API built for developers.

Previously Zeno was the VP of DX at WorkOS and the creator of the popular Dracula VS Code theme as well as the popular open source project Clipboard js. 

This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

What we talk about
  • Building trust and a great developer experience
  • Creating a successful open-source project (Clipboardjs)
  • The importance of storytelling and a coherent (launching react email and Resend)
  • The importance of a great readme
  • Prioritization, descoping and making something worthy of being shared by Guillermo Rauch
Links:
  • Zeno's Twitter Rocha - https://twitter.com/zenorocha
  • Resend - https://resend.com/
  • React email - https://github.com/resend/react-email
  • Dracula theme https://draculatheme.com/visual-studio-code 
  • Clipboardjs - https://clipboardjs.com/
  • WorkOS - https://workos.com/
33:03Episode 66

Scaling a developer conference to 5,000 attendees with Ivan Burazin of Daytona

Ivan Burazin is the cofounder of Daytona

What we cover:

- Scaling a 5,000 attendee conference
- How to drive change in big organizations
- Top down vs bottoms up approaches to growth

Daytona is an enterprise-grade GitHub Codespaces alternative for managing self-hosted, secure and standardized development environments.

Ivan Burazin - https://twitter.com/ivanburazin
Daytona - https://www.daytona.io/
41:18Episode 59

Building a developer social network with Steve Krouse from Val Town

Steve Krouse is the founder of Val.town - a social website where you can write and run code.
  • Introduction to Val.Town's vision 0:00
    • How long it took Github to make money on Steve
    • Val Town is a social website where you can write and run javascript or typescript, run the code on servers, and see the results.
  • Knocking down friction points 2:12
    • Val Town is making it so that programmers can create cool stuff without having to go through the pain of sending an email.
    • Zapier for developers is another kind of tagline that has been seen other people that you've interviewed on this podcast.
  • Categorising use cases on the website. 4:45
    • Val Town recently made a list of favourite use cases and categorised them on the website. The challenge is explaining to people what it is and what it can be used for.
    • What can be made with Val.town section
  • How to get people to make cool things with your tool 15:51
    • People hear about Val Town because other people are using it. The more people sign up, the more people are signing up for it.
    • Val Town has a smaller number of people who are excited about it and use it a lot, but it's not a mythical product market fit.
    • Every Thursday, the team is not allowed to work on the product. They all have to try and make Vals to go viral, which is a really fun creative day.
    • The last one that went viral was hacker news follow, which was branded as an installable script.
  • How do you think about notifications? 24:30
    • Val Town is perfect for programmatic customization of notification emails, so that installing those into your account will be part of the tutorial.
    • Val is passionate about education, and it feels like that's a big challenge because there's lots of new stuff with val.
    • Medium-term ambition, build a learn to code interactive course on top of Val Town. Long term ambition is to have hundreds or thousands of Learn to Code courses on Val Town, embedded in the product.
  • Future of coding meetups. 29:36
    • An interview with Brian Dougie, early at Github, and how he helped with bootcamps and how to run code with Netlify.
    • Future of coding meetup in london.
    • Managing a community is a funny thing. The people who start and manage communities are often weird people.
  • Date Me Docs 35:33
    • Some people are looking for a unique snowflake, while others are sensitive and don't want attention on their date me docs.
    • The future of dating is a great exercise to go through to get clear in words about who you are and what you're looking for.
Links:
- Val Town - https://www.val.town/
- Steve's Twitter - https://twitter.com/stevekrouse

32:51Episode 56

Hire engineers who don't mind talking, with Brian Douglas from OpenSauced

Brian Douglas - or bdougie - is the founder of OpenSauced - an open source intelligence tool. Brian was previously Developer Experience Lead at Netlify and Director of Developer Advocacy at GitHub

Summary
  • Every engineer is an advocate. 0:00
  • Joining GitHub with a 30/60/90 plan. 1:17
  • What was the goal when you joined Netlify? 3:16
  • How to get started with bootcamps. 7:53
  • What are the top projects in open source? 10:52
  • The bottom up strategy for adoption at GitHub. 15:22
  • Netlify’s Aha moment. 21:19
  • How do you get started in reaching out to community and consistently? 25:57
Links:
  • https://opensauced.pizza/ 
  • https://twitter.com/bdougieYO
25:58Episode 53

Forums vs Slack with Dan Moore from FusionAuth

Dan is head of DevRel at FusionAuth - Auth Built for Devs, by Devs
  • FusionAuth’s journey from moderation to auth provider.
    • Introduction to Dan Moore, head of DevRel at fusion.
    • Fusion's journey
    • Free to use for many users, but also a cloud offering.
  • Synchronous communication vs asynchronous communication.
    • Synchronous communication vs asynchronous communication.
    • 10% of their traffic is coming from forum pages.
  • No one ever searches on Stack Overflow.
  • What are some of the experiments that have gone well? 
    • Efforts to promote community feel.
    • Community stories, finding out user pain points and wins.
  • The importance of getting your community to know each other.
    • Getting 20 or 30 blog posts on the blog.
    • Dan's experience on Screaming into the cloud.
Dan's Twitter - https://twitter.com/mooreds
FusionAuth - https://fusionauth.io/ 
27:48Episode 40

Building in-person developer communities with Paul Butler from Drifting In Space

Paul Butler is the cofounder of Drifting in Space. They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket, a platform for building applications with session backends, and Plane, the open-source server that powers it.

What we cover:
- The power of in-person meetups
- How to communicate complex problems
- Deconstructing topics for developer content
- Writing about trends e.g. GPU rendered UIs
- Going after developers doing "something ambitious with browsers"
31:21Episode 35

Making DevTools more human with Carla Sofia Teixeira from Miro

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. 

What we cover
  • An introduction to Miro
  • What does ‘humanness’ mean?
  • How to leverage ‘humanness’
  • The four pillars of DevRel
  • Outreach
  • Product
  • Education
  • Community
  • Always be empathetic
  • Always be respectful
Where to hear from Carla
16:27Episode 26

Growing in a community - with Colin Sidoti, founder of Clerk.dev

Colin Sidoti is the CEO of Clerk.dev. Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile.

What we cover
  • Hasn't auth been solved already?
  • Growth and new customers
  • Pitching Clerk
  • Communities
  • User journey
Where to hear from Colin
16:43Episode 19

What is good developer marketing? With Nimrod Kramer from Daily.dev

Nimrod Kramer is the CEO at Daily.dev. Daily.dev is a community of developers getting together and exploring Dev news.

What we cover
(00:39): Why has Daily.dev been such a sensation from your perspective?
(02:13): Could you share your thoughts on good developer marketing and what it is?
(04:52): Could you talk about how you work with Francesco and how that's been working?
(07:28) Could you talk a little bit about examples?
(09:19) What is a developer?
(13:12) Have you got any examples of companies that have created really successful marketing campaigns with Daily.dev?

Where to hear from Nimrod
17:49Episode 16

Higher versus lower order thinking with Wesley Faulkner

Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.

(00:40): Would you be able to tell us a little bit more about higher-order thinking?
(05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well?
(11:06): Could you share your thoughts on developers wanting to understand how things work?
(13:38) When it comes to higher-order thinking and understanding your audience, investing long-term sometimes feels like it may have a slower payoff. How do we justify this kind of investment? Especially if we're a startup that needs users or signups really quickly.

Tweet we are discussing

Where to hear from Wesley
22:02Episode 12

Investing in community with SJ Morris

Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place.

What we cover
(00:21): How should early-stage startups be thinking about community?
(06:09): Once the community has found momentum, what would the next focus be?
(12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about?
(18:39): Community can sometimes be put on the back burner, but at the same time you see so many of the most successful dev startups invested in community really early on. Do you see a pattern or do you have any advice for startups that are at this stage?

Links mentioned by SJ
13:08Episode 10

Effective developer events & developer sponsorships with Kimmy Leslie

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps.

What we cover
(00:42): What does community mean to Stream?
(01:37): What are good events like in the developer space?
(02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find?
(03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship?
(05:20): Do you think sponsors and events play into the product in terms of how it develops, as well as all the relationships that you are building with different communities?
(07:38): What do you do when you have a successful sponsor, what happens next?
(08:25) Would you recommend for someone just getting started to allocate their budget between different events and sponsors?

Where to hear from Kimmy
15:16Episode 9

The four pillars of developer marketing with Kuba Czakon

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/.

What we cover
(00:54): How should we be doing developer marketing?
(01:06): How are you applying your four pillars of developer marketing at Neptune?
(11:00): How are you thinking about SEO?
(13:21): How are you allocating your resources now that you are the CMO of Neptune?

Where to hear from Kuba
13:40Episode 7

Solve problems - developer marketing with Julie Reboul

Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange.

What we cover

(00:37): Could you tell us a bit about the kinds of things you're working on at Algolia?
(02:58): How do you cultivate a community of trust at Algolia?
(04:57): What is it that you and your partner focus on?
(06:25): What do you think attracts developers to want to join Algolia's live sessions or developer conferences?
(07:24): Could you tell us a little bit about how you approach co-marketing?
(09:10): Could you share a bit about the culture at Algolia?
(10:47): What changes have you seen in Algolia in the last five years?
(11:55): In the five years that you've been there, what do you think Algolia does well that's led to its success?

Where to hear from Julie