• Replit
• Replit Agent documentation
• Diátaxis documentation framework
• Matt's YouTube
• Matt's X
• Replit's Youtube

• Luke Harries 
• ElevenLabs   

• Jason on X
• CodeTV
• Jason's YouTube

• The biggest mistake small startup founders make by not exploring potential acquisitions.
• The role of ego in startups
• Product-market-fit
• Hiring entrepreneurial talent and why acqui-hiring is so big.
• The significance of branding beyond just marketing – how it builds trust, recognition, and demand.
• Sentry’s approach to branding, emphasizing authenticity, community, and accessibility.
• What DevTools can learn from Liquid Death and Porsche
• Why brand matters

• David Cramer's blog
• David Cramer on X
• Sentry

• The realities of fundraising on a deadline
• The role of San Francisco in fundraising - do you need to be there?
• How exit opportunities can come from unexpected sources and the importance of showing up 
• The importance of building a great product
• What Rasmus learned at Elastic - one of the biggest DevTools in the world 
• Why Bucket is betting on helping engineers at b2b companies understand how users use their features
• The future of product engineering

• LinkedIn https://www.linkedin.com/in/makwarth/?originalSubdomain=dk
• Twitter/X https://x.com/makwarth
• Bucket https://bucket.co/

• Elastic https://elastic.co/
• Opbeat acquisition announcement https://www.elastic.co/blog/welcome-opbeat-to-the-elastic-family
• Shay Banon - founder of Elastic https://www.linkedin.com/in/kimchy/
• Gregory Tademoto - VP Global Business & Corporate Development https://www.linkedin.com/in/gregorytademoto/

• Organizing the AI Engineer Conferences
• Rise of the AI Engineer
• Intentionality and principles (yes we even talk about Alcoholics Anonymous)
• The AI CEO
• Invisible deadlines
• Ilya believing in AGI more than most people at OpenAI
• Are developers going to be obsolete? 
• Thor convinced swyx to invest in Supabase
• Building DevTools that work well with LLMs
• Angel investing in DevTools - why and how
• Is DevRel dead?
• How to hire DevRel
• Why DX.tips exists

• Rise of the AI Engineer https://www.latent.space/p/ai-engineer
• Latent Space Podcast https://www.latent.space/
• swyx's Twitter https://x.com/swyx
• swyx's website https://www.swyx.io/
• swyx's LinkedIn https://www.linkedin.com/in/shawnswyxwang/
• smol.ai https://smol.ai/
• DevTools Angels https://github.com/sw-yx/devtools-angels
• DX.tips https://dx.tips/
• DevRel's Death as Zero Interest Rate Phenomenon https://dx.tips/zirp 
• AI Engineer Summit https://www.ai.engineer/summit/2023
• AI Engineer World's Fair https://www.ai.engineer/worldsfair
• Coding Career Handbook https://www.learninpublic.org/
• Shawn's previous appearance on Scaling DevTools https://podcast.scalingdevtools.com/episodes/swyx 
• Eisenhower Matrix https://asana.com/resources/eisenhower-matrix
• Thor from Supabase https://x.com/thorwebdev
• Solaris AI coworking space in SF https://www.solarissf.com/
• Browserbase https://www.browserbase.com/
• Indent https://indent.com/ and Fouad https://x.com/fouadmatin
• How to do hackathons https://dx.tips/hackathons
• How to do conferences https://dx.tips/conf-guide
• How to hire DevRel https://dx.tips/mailbox-first-devrel-hiring
• Climbing the ladder of abstraction with Amelia Wattenberger https://www.youtube.com/watch?v=PAy_GHUAICw

• Building in special details enhances customer experience.
• The delicate balance between simplicity and capability. 
• How the power of sensible defaults. and progressive disclosure of complexity improves usability.
• Focus on customer needs drives product development.
• Customer support should be treated as a product.
• Finding founder market fit is crucial for success.
• Empathy for users is essential in product development.

• Anurag's Twitter https://x.com/anuraggoel
• Render https://render.com/
• Stripe https://stripe.com/

• Open source can significantly enhance hiring opportunities.
• Building a strong brand requires understanding your audience.
• Open source provides a competitive edge against incumbents.
• The importance of stability and security for enterprise clients.
• Time in the market builds trust with potential customers.

• Supabase https://supabase.com/
• Ant Wilson's Twitter https://x.com/antwilson
• pgvector https://supabase.com/docs/guides/database/extensions/pgvector  
• Greg Richardson https://x.com/ggrdson
• Previous episode with Ant https://podcast.scalingdevtools.com/episodes/product-market-fit-is-one-pivot-away-with-ant-wilson-founder-of-supabase

• A Technical Advisory Board is essential for startup success.
• Founders must prioritize understanding developer needs.
• Effective interviews should focus on the problem, not the product.
• Social proof is crucial for building credibility.
• Developers are influenced by their peers and community.
• The 'Dream Sequence' outlines the developer adoption process.
• Storytelling is key to engaging potential users.
• Founders should continuously engage with their user base.
• Identifying key personas is vital for targeted outreach.
• Developers are not leads; they require a different approach.

• Developer Facing Startup Founders Academy https://developer-facing-founders-network.mn.co/
• Adam Frankl's LinkedIn https://www.linkedin.com/in/adamfrankl/
• The Developer Facing Startup https://www.amazon.co.uk/Developer-Facing-Startup-market-developer-facing/dp/B0D4KJNSPP

• Startups should focus on building one SDK and doing it well, rather than trying to build multiple SDKs at once.
• North Star metrics
• Developer tooling companies can learn from consumer-facing companies in terms of marketing and creating an identity for their product.
• Being authentic as a founder and actively engaging with the community can help establish a strong brand and attract users. Recognize and leverage your unique strengths and skills.
• Busy work can be valuable
• The importance of segmenting your message

• Ellen's Twitter/X https://x.com/ellenchisa?lang=en
• Boldstart Ventures https://boldstart.vc/
• darklang https://darklang.com/

• Amit's website https://ajot.me/
• HelloDX https://hellodx.co/
• Craft Quick Start Guides That Developers Will Love https://everydeveloper.com/quick-start-guides/
• Amit's Twitter/X https://x.com/amit

• Building trust and a great developer experience
• Creating a successful open-source project (Clipboardjs)
• The importance of storytelling and a coherent (launching react email and Resend)
• The importance of a great readme
• Prioritization, descoping and making something worthy of being shared by Guillermo Rauch

• Zeno's Twitter Rocha - https://twitter.com/zenorocha
• Resend - https://resend.com/
• React email - https://github.com/resend/react-email
• Dracula theme https://draculatheme.com/visual-studio-code 
• Clipboardjs - https://clipboardjs.com/
• WorkOS - https://workos.com/

• Stefan's tweet https://twitter.com/StefanTMD/status/1735022106822295920
• Dan Moore https://twitter.com/mooreds 
• Fusion Auth https://fusionauth.io/
• Wundergraph https://wundergraph.com/ 

• https://twitter.com/fmerian
• https://marketingto.dev/
• https://launchweek.dev/
• https://github.com/fmerian/awesome-product-hunt

• Challenges and Growth: Logan discusses the evolution of developer engagement from GPT 3.5 to the explosive growth following ChatGPT's success. Initially faced with the challenge of generating developer interest, the release of ChatGPT marked a significant shift, highlighting the shift from awareness to scaling and improving developer experience amidst high demand and compute-intensive operations.
• Developer Experience Focus: Logan emphasizes the focus on developer experience, detailing the balance between improving platform features and releasing new models and APIs. Despite past trade-offs, the goal remains to enhance core platform functionalities and developer-friendly features.
• Decision Making and Prioritization: Logan shares insights into the dynamic and fast-paced environment at OpenAI, which requires flexibility in planning and prioritization. Key focus areas include documentation, product improvements, direct developer interactions, internal coordination, and supporting launches, especially the GPT Store.
• Impact of Documentation: Underscoring the critical role of documentation, Logan points out that effective documentation is paramount for developer success, guiding the use of OpenAI's API and models. Efforts are underway to improve documentation quality and support various user personas beyond developers.
• Developer Community Engagement: Lessons from engaging with the developer community include the need for diverse content formats and accommodating various user personas. Logan acknowledges the challenge of keeping documentation and resources updated in a rapidly evolving API landscape.
• Building a Superior Developer Experience: Logan stresses the importance of OpenAI's mission to benefit everyone and the role of the API in achieving widespread impact. The commitment to providing the best tools for developers is seen as a differentiator in the competitive landscape of AI model providers.
• Managing Attention and Feedback: Despite the challenges of being a public figure within the developer community, Logan values direct feedback for continuous improvement. Balancing public engagement with deep work, especially on documentation and launch support, is highlighted.
• Community Questions and Answers: Logan addresses questions from the community, touching on the desire for innovative applications of OpenAI technology, plans for global events, prioritizing documentation, addressing developer concerns about scaling, and sharing personal preferences for deep dish pizza in Chicago.

• Innovative Applications: Logan hopes to see development of multiplayer, multimodal text-first AI assistants.
• Global Events: OpenAI is expanding its presence, including hiring in London and considering events in cities like Atlanta.
• DevRel Strategy for 2024: Focus on creating excellent documentation.
• Developer Concerns: Addressing challenges around freedom to scale and capacity constraints.
• Personal Time: Logan plans to take vacation during the end-of-year code freeze in 2024.
• Chicago Deep Dish Recommendation: Lou Malnati's and Paradise Park are Logan's picks for the best deep dish pizza.

• Logan's Twitter - https://x.com/OfficialLoganK
• Romain's Twitter https://twitter.com/romainhuet
• OpenAI https://platform.openai.com/
• tlDraw https://www.tldraw.com/
• Bloop https://bloop.ai/ 
• Joyfill https://joyfill.io/
• https://portkey.ai/
• Stripe docs https://stripe.com/docs 

• Ship code faster is an empty statement. 0:00
• How do you position yourself against the competition? 1:56
• The problem with free monitoring tools. 6:43
• Explain why fast is a good thing. 11:44
• Curse of knowledge and how to overcome it. 16:42
• The problem with copy length and word count. 21:37
• How do you know if a page is good? 27:05
• Pitching self-serve to users. 32:42

• Introduction to Val.Town's vision 0:00
  • How long it took Github to make money on Steve
  • Val Town is a social website where you can write and run javascript or typescript, run the code on servers, and see the results.
• Knocking down friction points 2:12
  • Val Town is making it so that programmers can create cool stuff without having to go through the pain of sending an email.
  • Zapier for developers is another kind of tagline that has been seen other people that you've interviewed on this podcast.
• Categorising use cases on the website. 4:45
  • Val Town recently made a list of favourite use cases and categorised them on the website. The challenge is explaining to people what it is and what it can be used for.
  • What can be made with Val.town section
• How to get people to make cool things with your tool 15:51
  • People hear about Val Town because other people are using it. The more people sign up, the more people are signing up for it.
  • Val Town has a smaller number of people who are excited about it and use it a lot, but it's not a mythical product market fit.
  • Every Thursday, the team is not allowed to work on the product. They all have to try and make Vals to go viral, which is a really fun creative day.
  • The last one that went viral was hacker news follow, which was branded as an installable script.
• How do you think about notifications? 24:30
  • Val Town is perfect for programmatic customization of notification emails, so that installing those into your account will be part of the tutorial.
  • Val is passionate about education, and it feels like that's a big challenge because there's lots of new stuff with val.
  • Medium-term ambition, build a learn to code interactive course on top of Val Town. Long term ambition is to have hundreds or thousands of Learn to Code courses on Val Town, embedded in the product.
• Future of coding meetups. 29:36
  • An interview with Brian Dougie, early at Github, and how he helped with bootcamps and how to run code with Netlify.
  • Future of coding meetup in london.
  • Managing a community is a funny thing. The people who start and manage communities are often weird people.
• Date Me Docs 35:33
  • Some people are looking for a unique snowflake, while others are sensitive and don't want attention on their date me docs.
  • The future of dating is a great exercise to go through to get clear in words about who you are and what you're looking for.

• What Is SST? 0:00
  • The theory in January was to make content that has nothing to do with SST and still convert people. Dax validated the theory within the first hour.
  • Dax tells us a little bit about SST, a framework for building applications on AWS, and how it works.
• The importance of marketing and content. 2:42
  • The focus now has to be on marketing. 
  • The top of the funnel is when someone has no idea who you are.
• Pitching the idea to his boss. 5:16
  • Dax pitched the idea and Fred Schott was immediately down. He spent a day just watching every single episode of Between Two Ferns and wrote down all the patterns of jokes.
  • He learned a lot from the first one, and is doing another one today at 230.
• How much goes into the show? 8:04
  • The original show is fully done and edits, and that is true of the one that video was made. The video was not close to what actually happened, but it was his response to the video.
  • The original is very specific and it's funny how specific the jokes are.
• The importance of having a unique angle. 10:40
  • For most companies, announcing an integration is not the most exciting thing to announce.
  • The bar is incredibly low, and the expectations are super low.
• Invest more in marketing and content. 12:35
  • They are looking to hire a comedian or someone who makes good content on YouTube.
  • They are planning a series A, and are looking for people who are talented and can help them.
• Educational vs entertaining content. 14:57
  • The only way to capture someone like you is through a different angle.
  • The theory in January was to make content that has nothing to do with SST and still convert people into trying out SST.
  • Finding an angle that is genuine for yourself.
• How he got over the hump of clickbait. 17:54
  • He went through the same hump that everyone goes through when trying to publish content on youtube.
  • He was sent a video by a guy who was very successful on youtube and he was explaining why he does what he does.
• The importance of having a good content. 20:51
  • Youtube is an amazing place. People will watch it if it's good.
• Marketing is a huge lever. 23:20
  • They are a very small company. They are able to do a lot given their small size and they are going to continue to be a small company, so they need to find ways to find leverage anywhere they can.
  • They are excited about what they can invest in.
  • Dax would love to work with someone who is good at filmmaking and editing to keep it engaging and keep it fun. He also thinks about shows that are authentic.
  • Key takeaways for anyone listening, remember that if you're building a company you do need to do marketing.

Brian Douglas - or bdougie - is the founder of OpenSauced - an open source intelligence tool. Brian was previously Developer Experience Lead at Netlify and Director of Developer Advocacy at GitHub

• Every engineer is an advocate. 0:00
• Joining GitHub with a 30/60/90 plan. 1:17
• What was the goal when you joined Netlify? 3:16
• How to get started with bootcamps. 7:53
• What are the top projects in open source? 10:52
• The bottom up strategy for adoption at GitHub. 15:22
• Netlify’s Aha moment. 21:19
• How do you get started in reaching out to community and consistently? 25:57

• https://opensauced.pizza/ 
• https://twitter.com/bdougieYO

• FusionAuth’s journey from moderation to auth provider.
  • Introduction to Dan Moore, head of DevRel at fusion.
  • Fusion's journey
  • Free to use for many users, but also a cloud offering.
• Synchronous communication vs asynchronous communication.
  • Synchronous communication vs asynchronous communication.
  • 10% of their traffic is coming from forum pages.
• No one ever searches on Stack Overflow.
• What are some of the experiments that have gone well? 
  • Efforts to promote community feel.
  • Community stories, finding out user pain points and wins.
• The importance of getting your community to know each other.
  • Getting 20 or 30 blog posts on the blog.
  • Dan's experience on Screaming into the cloud.

• Introducing Karl 
• Code ownership
• What are the types of people that are implementing code Code Ownership
• How to find and reach platform engineers.
• What are some of the key metrics that organisations are looking for to measure the value of their tooling?
• Dora metrics
• Mean time to resolution, MTTR
• What is Backstage and how has it been used?
• Improving the developer experience with Backstage.
• Backstage implementation is essentially a signal that a company is willing to invest in the organisation but the developer experience as a whole, which is great
• Backstage implementation is a signal of investment in the organisation.
• How venture capital can help with product development.
• If you’re building a product in a space that no one else is in, you are reducing your odds

Alan Shreve is the founder & CEO of ngrok. 

• Creating a simple experience for users.
• Designing for the 90% use case vs. the 10%.
• How did the idea for ngrok emerge?
• How the first iterations of the product came about.
• The internal struggle to create simple interfaces.
• How do you test your library design?
• One of the best ways to test library design.
• Amazon's one-click checkout.
• Chasing simplicity vs complexity in a complex system.
• Product processes to help chase simplicity.
• How does NGrok measure and track user growth?
• Time to value, kpi, time to value.
• Empowering developers to do their jobs.
• How does a hobbyist use case expand into a commercial use case?
• How do you think about the problems that ngrok solves?
• How do you get an application online with minimal configuration?
• What’s the takeaway for other developers or founders?

• What is Astro and what is it doing? 0:00
  • Fred introduces himself and talks about astro.
  • Fred explains what astro is and what it does.
• What’s changed in the web over the last 10 years. 2:20
  • The last decade has been defined by full stack javascript.
  • Astro is a server-first HTML rendering.
• Astro’s unique model of building an open source company. 4:51
  • Building a sustainable company around an open source project.
  • The astro technology company model.
  • How Fred got started in open source.
  • What Fred worked on before astro.
  • How Fred got started in open source software.
• Pika was the first project that I really sunk my teeth into. 11:15
  • Pika was the first project Fred really sunk his teeth into.
  • Building snowpack and
• Why is it so bad to create a slack channel for your open source project? 14:00
  • Stop creating slack communities for open source projects.
  • The importance of community
• What it’s like at the beginning of an open source project. 16:26
  • The first users are essential for an early-stage open source project.
  • The power of responding quickly to feedback from the community.
  • The first version of astro
  • The spirit of open source and the importance of licencing code.
• The importance of having fun working on something that’s your own. 22:29
  • The drive to just build it.
  • The importance of having fun working on free software.
  • The psychology of over-architecture.
• The importance of dog-fooding and how to use it. 26:13
  • Dog fooding projects, how to build a tool for someone to use by seeing what they are doing.
• How do you get people to use the tool if they’re not already using it? 29:16
  • Finding a real use case for snowpack.
  • How to approach feedback from users.
  • Using a Github repo to test new changes.
  • Prioritising what to work on.
  • Death by 1000 paper cuts.
  • The importance of listening to users for feedback.

• Fred's Twitter https://twitter.com/FredKSchott
• Astro https://astro.build/
• Snowpack https://www.snowpack.dev/
• 5 Things I Learned Building Snowpack to 20,000 Stars https://dev.to/fredkschott/5-things-i-learned-while-building-snowpack-to-20-000-stars-b9d
• 6 More Things I Learned Building Snowpack to 20,000 Stars (Part 2)
  https://dev.to/fredkschott/5-more-things-i-learned-building-snowpack-to-20-000-stars-5dc9

• An introduction to Miro
• What does ‘humanness’ mean?
• How to leverage ‘humanness’
• The four pillars of DevRel
• Outreach
• Product
• Education
• Community
• Always be empathetic
• Always be respectful

• Twitter: @CarlaSofii
• Linkedin: Carla Sofia Teixeira
• **https://developers.miro.com/**

• Creating content is a process, not a project
• Reusing content effectively
• Stay on message!!
• Consistent gentle pressure
• Boring but effective strategies

• Twitter: @jlengstorf
• jason.af/links
• https://www.learnwithjason.dev/

• Crossing the chasm by Geoffrey Moore
• Airbyte
• Netlify Auth Library
• Wardley map
• Strategy Letter V by Joel Spolsky
• The hardest working graphic in software
• 10x-ing Svelte (Svelte Summit 2022 Talk Notes)

• Twitter
• swyx
• DX Tips
• AI writing
• Learninpublic.org
• Intro to tech strategy

• Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
• First time founders obsess about products and second-time founders obsess about distribution.
• At the beginning, focus-in on one offering - have conviction in who your users are
• Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
• You should be picking industries and companies with a strong chance of success

• Hasn't auth been solved already?
• Growth and new customers
• Pitching Clerk
• Communities
• User journey

• https://twitter.com/tweetsbycolin
• https://twitter.com/ClerkDev
• https://clerk.dev/

• Building a DevRel function from the ground up
• An MVP DevRel team
• A real content strategy
• Hiring the right person
• Measuring performance in the early stages
• How do DevRel and marketing interplay?

• @seanfalconer
• https://www.skyflow.com/
• https://www.skyflow.com/podcast

• An introduction to developer user research
• Research at DevTools startups
• How to use findings and insights
• How user research can help extend runway at a startup

• Twitter: @anthrocypher
• https://www.anahevesi.com/

• Dovetail

• Twitter: @YouveGotFox
• https://www.assemblyai.com/
• https://twitter.com/AssemblyAI

• The  story, Nrwl, and Nx?
• Solve the problems you see
• Open source business model
• How Nx got to 2million downloads per week 
• Hiring for growth
• Taking over an existing open source proejct

• Twitter: @juristr
• https://nrwl.io/
• https://nx.dev/
• https://www.youtube.com/c/Nrwl_io
• https://nx.dev/conf

• Twitter: @SarahJaneMorris
• https://www.hubspot.com
• https://haxor.sh/
• https://www.twilio.com/
• https://www.commonroom.io/ 
• https://projectinclude.org/

• Twitter: @LeslieKimmy
• Stream - https://getstream.io/