• The importance of storytelling and providing a clear narrative for your company
• When to introduce a sales team and how to build a sales and marketing "machine"
• Pricing strategies, including pricing for storage and compute in the data and analytics space
• The evolution of revenue models in DevTools: from selling seats and storage/compute to selling tokens
• Lessons learned from hiring MongoDB’s VP of Engineering, focusing on improving reliability and building strong team management processes
• The benefits of using a high-quality recruiting firm and avoiding the pitfalls of bad hires
• Balancing competitiveness with respect for competitors to maintain credibility, particularly in the developer tools market
• The idea of “developing your taste” in product development, inspired by Guillermo Rauch from Vercel
• How modern dev tools can monetize through seats, storage/compute, or tokens, with tokens currently being the most profitable
• Why Nikita advises DevTools founders to understand the business model framework and align it with their strategy

• Neon
• SingleStore 
• Khosla Ventures 
• Fusion Talent 

• The realities of fundraising on a deadline
• The role of San Francisco in fundraising - do you need to be there?
• How exit opportunities can come from unexpected sources and the importance of showing up 
• The importance of building a great product
• What Rasmus learned at Elastic - one of the biggest DevTools in the world 
• Why Bucket is betting on helping engineers at b2b companies understand how users use their features
• The future of product engineering

• LinkedIn https://www.linkedin.com/in/makwarth/?originalSubdomain=dk
• Twitter/X https://x.com/makwarth
• Bucket https://bucket.co/

• Elastic https://elastic.co/
• Opbeat acquisition announcement https://www.elastic.co/blog/welcome-opbeat-to-the-elastic-family
• Shay Banon - founder of Elastic https://www.linkedin.com/in/kimchy/
• Gregory Tademoto - VP Global Business & Corporate Development https://www.linkedin.com/in/gregorytademoto/

• Life as an open source maintainer.
• How the JavaScript ecosystem is different to other developer ecosystems.
• The importance of dogfooding.
• The power of DHH.
• Why obsessing over one problem eventually leads to great results
• Should DevTools start podcasts and how?

• devtools.fm - https://www.devtools.fm/
• Andrew's Twitter - https://x.com/HipsterSmoothie
• devtools.fm Twitter - https://x.com/DevtoolsFM
• Interview with DHH https://www.youtube.com/watch?v=rEZNbM4MUdo
• Interview with Evan You https://www.youtube.com/watch?v=ycuYlzuBqcA
• Interview with Richard Harris https://www.devtools.fm/episode/15

• There are many ways to open source success
• When open source is a good strategy and when it isn't
• Why open source projects usually need time to brew
• How to know if your project is venture scale
• Why Robby believes in the Open Source model
• Robby is working on a highly mysterious new thing 👀

• Startups should focus on building one SDK and doing it well, rather than trying to build multiple SDKs at once.
• North Star metrics
• Developer tooling companies can learn from consumer-facing companies in terms of marketing and creating an identity for their product.
• Being authentic as a founder and actively engaging with the community can help establish a strong brand and attract users. Recognize and leverage your unique strengths and skills.
• Busy work can be valuable
• The importance of segmenting your message

• Ellen's Twitter/X https://x.com/ellenchisa?lang=en
• Boldstart Ventures https://boldstart.vc/
• darklang https://darklang.com/

• One sharp thing. Finding an addressable chunk of a bigger opportunity. 
  • Thinking big & small
  • Are 5 people seriously going to support our migration from DataDog? At Facebook you had a lot of support people/systems you're forgetting
  • Finding the sidedoor
• Stepping up as a founder
  • Fear of hitting up the people you respect.
  • Best founders build for themselves
  • Do founders get better at putting themselves out there?  
  • Speaking in front of people to make change - "there's a new approach. We deserve better!"
• Movements
  • DevOps & JamStack
  • Don't try to control the movement
  • Joining into other movements

• Dana Oshiro https://twitter.com/danaoshiro
• Heavybit https://heavybit.com/

• What Is SST? 0:00
  • The theory in January was to make content that has nothing to do with SST and still convert people. Dax validated the theory within the first hour.
  • Dax tells us a little bit about SST, a framework for building applications on AWS, and how it works.
• The importance of marketing and content. 2:42
  • The focus now has to be on marketing. 
  • The top of the funnel is when someone has no idea who you are.
• Pitching the idea to his boss. 5:16
  • Dax pitched the idea and Fred Schott was immediately down. He spent a day just watching every single episode of Between Two Ferns and wrote down all the patterns of jokes.
  • He learned a lot from the first one, and is doing another one today at 230.
• How much goes into the show? 8:04
  • The original show is fully done and edits, and that is true of the one that video was made. The video was not close to what actually happened, but it was his response to the video.
  • The original is very specific and it's funny how specific the jokes are.
• The importance of having a unique angle. 10:40
  • For most companies, announcing an integration is not the most exciting thing to announce.
  • The bar is incredibly low, and the expectations are super low.
• Invest more in marketing and content. 12:35
  • They are looking to hire a comedian or someone who makes good content on YouTube.
  • They are planning a series A, and are looking for people who are talented and can help them.
• Educational vs entertaining content. 14:57
  • The only way to capture someone like you is through a different angle.
  • The theory in January was to make content that has nothing to do with SST and still convert people into trying out SST.
  • Finding an angle that is genuine for yourself.
• How he got over the hump of clickbait. 17:54
  • He went through the same hump that everyone goes through when trying to publish content on youtube.
  • He was sent a video by a guy who was very successful on youtube and he was explaining why he does what he does.
• The importance of having a good content. 20:51
  • Youtube is an amazing place. People will watch it if it's good.
• Marketing is a huge lever. 23:20
  • They are a very small company. They are able to do a lot given their small size and they are going to continue to be a small company, so they need to find ways to find leverage anywhere they can.
  • They are excited about what they can invest in.
  • Dax would love to work with someone who is good at filmmaking and editing to keep it engaging and keep it fun. He also thinks about shows that are authentic.
  • Key takeaways for anyone listening, remember that if you're building a company you do need to do marketing.

Josh Twist is the founder of Zuplo, an API gateway

• Introducing Josh Twist, the founder of Zuplo. 0:00
  • Zuplo vs Azure API management.
• How do you make this fit into the developer workflow? 3:06
  • How Zuplo fits into the development workflow.
  • How to democratize API management and make it something every business wants to use.
  • Best practices for implementing API key authentication.
  • Stripe quality API out of the box.
• The power of removing friction in creating a better experience. 8:58
  • The power of removing friction from the process.
• How do you create a product that is easy for beginners but still has a powerful experience? 11:31
  • Loom is a great example of a product that exists only because it removes friction.
  • Building a product is like building a video game.
  • How to keep both the developer and the customer experience in mind.
  • The formula one analogy for designing a product from scratch.
• What’s going to go into the next generation of Zuplo? 17:27
  • How Zuplo keeps things simple and makes decisions.
• Why you have to have a lot of customer empathy and invest in tools. 19:39
  • The importance of customer empathy.
  • Why Josh made the decision to switch over to OpenAPI.
  • Killing features can be hard as a business-to-business company.
  • One chart to think about.
• The importance of partnerships and content. 24:29
  • Making videos for supabase customers.
  • Partnerships with other small businesses.
  • How Zuplo got their first customers.
• Zuplo rate limiting feature. 28:02
  • Rate limiting in Zuplo and Supabase.
  • Developers who are small-scale loving Zuplo
  • Making videos
  • Removing friction and building an 11-star experience.

• Introducing Karl 
• Code ownership
• What are the types of people that are implementing code Code Ownership
• How to find and reach platform engineers.
• What are some of the key metrics that organisations are looking for to measure the value of their tooling?
• Dora metrics
• Mean time to resolution, MTTR
• What is Backstage and how has it been used?
• Improving the developer experience with Backstage.
• Backstage implementation is essentially a signal that a company is willing to invest in the organisation but the developer experience as a whole, which is great
• Backstage implementation is a signal of investment in the organisation.
• How venture capital can help with product development.
• If you’re building a product in a space that no one else is in, you are reducing your odds

• An introduction to Shomik
• Where to start?
• Early stage versus late stage
• What should be Open Source?
• How to approach pricing
• What to do when things slow down

• Twitter: @shomikghosh21
• Linkedin: https://www.linkedin.com/in/shomik-ghosh-a5a71319/
• https://shomik.substack.com/
• https://boldstart.vc/
• Interview with CISO of DataDog https://shomik.substack.com/p/emilio-escobar-ciso-of-datadog-how#details 

• Crossing the chasm by Geoffrey Moore
• Airbyte
• Netlify Auth Library
• Wardley map
• Strategy Letter V by Joel Spolsky
• The hardest working graphic in software
• 10x-ing Svelte (Svelte Summit 2022 Talk Notes)

• Twitter
• swyx
• DX Tips
• AI writing
• Learninpublic.org
• Intro to tech strategy

• Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
• First time founders obsess about products and second-time founders obsess about distribution.
• At the beginning, focus-in on one offering - have conviction in who your users are
• Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
• You should be picking industries and companies with a strong chance of success

• What is happening in the market right now?
• Critical path for developers
• What can devtools do to make themselves more critical?
• Understanding your landscape
• What are the good founders doing? Gitpod example
• Why Megan invested in Novu
• What Megan is looking for in devtools

• Twitter: @meganreyno
• https://crane.vc/

• Gitpod - open source remote developer collaboration
• Gitpod // Factorial case study
• Novu - open source notification infrastructure
• Encore - backend development engine
• Firebase - backend as a service
• Supabase (open source alternative to firebase)
• Posthog (open source alternative to mixpanel)

• Twitter: @YouveGotFox
• https://www.assemblyai.com/
• https://twitter.com/AssemblyAI